Service Dealer Spotlight
Mark Giammalvo specializes in driveability
diagnostics at his family business,
Sam Giammalvo's Auto Sales & Service, Inc. in New
Bedford, MA.
Mark, who has been with the business for
over 20 years, is an ASE Master Technician and Parts Specialist.
He also holds the ASE L1 certification, and has an
associates degree in business management.
Mark is also a writer for Motor Age Magazine and is the past secretary of
the Alliance of Automotive Service Professionals, (AASP).
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Red Alert
(February, 1998; Page 68)
Sometimes you feel a
situation developing and you know you are ready-physically, emotionally, spiritually-to cope with
it.
It was a normal, busy,
Monday afternoon, emergency appointments, missed appointments, phones ringing, customers waiting, the typical
blur of an automotive shop. "Mark, service on
line 1," came over the PA system for the 74th time. "Good Morning, this is Mark." "Hi," came a short ice breaker from my new female caller.
"I have heard a lot about your garage and I would like to get a price
for a part on my 1987 Nissan Stanza."
"What part is it?" I asked? "A fuel injector, I need a price for a fuel injector," she
said. I don't know about you, but when a customer calls requesting a
price on a specific part, I hear Commander Riker
from Star Trek: The Next Generation, yell
out, "Red Alert!" Generally, this type of question tells me that the customer,
or someone else, has already made a diagnosis
and/or the vehicle is currently in a shop and the customer has a price objection or is questioning the diagnosis.
I knew my next statement would be crucial. So,
I fired away. "What makes you think you need a fuel injector?"
"Well, my car is at a garage now and my mechanic
said I need a fuel injector. I want to
know how much you would charge to put in a fuel injector." "Miss, I would rather not give you a price on a fuel injector
over the phone because of several reasons,"
I explained. "If I give you the price and you bring your car in and have me install it, there is a chance you
may still leave with the same problem you were
trying to cure. Also, we never install or recommend a part unless we have performed the appropriate tests on the
vehicle and the results of those tests point
to a failed part. And besides, we'd rather not drag work out of other shops
into our own. As the conversation went
on, I advised the customer that if she wanted a second opinion we would accommodate her. However, she would
have to pay for the time it would normally take
us to diagnose the problem and that our diagnosis
could point to the same problem, a different problem, or what we see
so often now, more than one problem. I also said
that her mechanic was probably right, and that if she had been happy with the work that he had done in the past, she should
let him go ahead with his recommended repairs.
Calling around to get a price is only a guess,
at best. Your technician has diagnosed
the car personally and has given you the cost, which is the actual amount
you will need to invest in repairing your vehicle.
Whether or not the injector
was stuck open, or whether it was being driven open by the computer because of bogus sensor input, I'll
never know.
But I do know this:
In the end I won. I didn't win a service job. I won one small victory for the automotive industry. One of, I hope,
many more to come. It was a step in the right
direction. Fifteen years of automotive experience, plus a lot of helpful articles
from our industry mentors, Terry Greenhut and Mitch Schneider, came together to answer this customer's questions
correctly. Whichever shop that was with
that not-so-faithful customer . . . maybe they'll return the automotive industry a favor someday. Wouldn't
you?
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